Elliptic
Top two in category. $5.6M in revenue. Built on credibility in a market that did not exist yet.
Situation
Elliptic was a Series A blockchain analytics platform entering enterprise and financial institution conversations in a category that still needed credibility built around it. As first Head of Marketing, the work was happening in a new space where category trust, proof, and buyer confidence mattered as much as awareness.
Task
Strengthen market credibility, support expansion into enterprise, and help the company establish itself as a serious leader in a still-emerging category.
Approach
Built a field, content, thought leadership, and PR programme tied closely to enterprise growth
Led PR securing placements across 15 major publications and podcasts including Bloomberg and Cheddar TV
Worked with the CRO and Sales to define the serviceable market and concentrate demand generation on target accounts
Used executive events, workshops, persona content, and personalised sales motions to improve engagement
Helped shape the rebrand and launch of an enterprise offering for financial institutions
Result
Elliptic became one of the top two leaders in its category
Achieved72% account engagement globally
Supported JAPAC expansion
Reached $5.6M in revenue
Helped set up later Series B and C rounds
What this means for you