Elliptic
Top two in category. $5.6M in revenue. Built on credibility in a market that did not exist yet.
Situation
Elliptic was a Series A blockchain analytics platform entering enterprise and financial institution conversations in a category that still needed credibility built around it. As first Head of Marketing, the work was happening in a new space where category trust, proof, and buyer confidence mattered as much as awareness.
Task
Strengthen market credibility, support expansion into enterprise, and help the company establish itself as a serious leader in a still-emerging category.
Approach
Built a field, content, thought leadership, and PR programme tied closely to enterprise growth
Led PR securing placements across 15 major publications and podcasts including Bloomberg and Cheddar TV
Worked with the CRO and Sales to define the serviceable market and concentrate demand generation on target accounts
Used executive events, workshops, persona content, and personalised sales motions to improve engagement
Helped shape the rebrand and launch of an enterprise offering for financial institutions
Result
Elliptic became one of the top two leaders in its category Achieved72% account engagement globally Supported JAPAC expansion Reached $5.6M in revenue Helped set up later Series B and C rounds
What this means for you
Elliptic is the clearest example in this body of work of what it takes to build credibility in a category where buyers are not yet sure who to trust. The product was strong. The market was real. What it needed was a commercial story that could hold up under the scrutiny of enterprise buyers and financial institutions who were making decisions in unfamiliar territory. The work started at the credibility layer. The proof points, the narrative, the PR, the executive engagement, and the sales motion that brought it all together in front of the right accounts. If your business is entering a new category, moving upmarket, or expanding into a geography where your credibility does not yet travel the way it does at home, that is exactly the situation our work is designed for.